Prologue

Once upon a time, an agency decided to do things better.

The past year has been truly exciting for us, and I’m sincerely grateful to B Corp for opening up opportunities for us to learn, gain inspiration, educate ourselves, and challenge our limits. Most importantly, it has enabled us to take meaningful actions and transform into a business that’s a force for good.

We had so much positive feedback on becoming a B Corp, not only from our clients, but from our suppliers, friends, family and other B corps. Suddenly our inboxes were full of emails from people and businesses that we didn’t know, welcoming us to the community. All of this helped foster a positive company culture towards B Corp.

We’re now actively incorporating improvement of the B Corp areas into our business strategy and future goals. However, this transformation did not occur overnight; it’s taken us the past year to really solidify our thinking in this direction. After our certification, we were bursting with great intentions and ideas, which at times felt overwhelming and made it difficult to focus on our priorities. Our year has been full of distractions; we saw the cost of living crisis impacting health and wellbeing, the wider adoption of AI changing the creative landscape and the way we work in terms of our people and environment doing a 180º.

So that’s why our entire team educated themselves on the Sustainable Development Goals (SDGs) to help us refine our focus and determine how we can make the most significant impact as a business. We involved the entire SF team in selecting the SDGs they are most passionate about, resulting in three specific goals that are now driving our business decisions and strategy. And we’ve established a dedicated B Corp Action team to implement our SDG goals. We’re genuinely excited about our ambition to create achievable goals and make a meaningful impact in these areas.

Additionally, this year we’ve committed to initiatives like Clean Creatives, Design Declares and the Menopause Pledge, which I’m proud to support this year. These initiatives provide valuable guidance through shared information and value-driven decision-making. One of our ongoing challenges is increasing the number of female designers in our business and encouraging their participation in our industry as a whole. As our team has grown this year, this challenge has become even more apparent. By openly articulating our commitments, we hope to initiate positive change.

I genuinely see a clearer direction for SF’s future impact and know that we have the people and the desire to drive forward small but significant differences for people and the planet.